The 5 Best Hospitality Storefront & Marketplace Apps for 2025
We’ve put together a list of the top 5 storefront apps that help businesses like yours sell experiences, products, and services seamlessly. And yes, we’re putting furbsh at number one → not just because it’s our platform, but because it’s genuinely designed for this space (we’ll explain why).The others? They’re solid alternatives, though they may require more customization.
1. furbsh — The Hospitality & Touring Storefront Made for You
Let’s start with the only platform specifically built for the hospitality and inbound touring industry. furbsh isn’t just another e-commerce tool → it’s a purpose-built(for hospitality and touring businesses) storefront solution that lets businesses create a fully branded online shop tailored to their exact needs.
Why furbsh Stands Out:
→ Tailored for Hospitality & Tourism — Designed specifically for hotels, lodges, DMCs, and tour operators to create storefronts for guests.
→ Unique Storefronts per Group — Tour operators can curate a storefront specific to each travel group, showcasing items and experiences they encountered on their journey.
→ Seamless Fulfillment — Whether it’s shipping items home or preparing them for pickup on the last day of a tour, the process is smooth and efficient.
→ Integrated Tour Guide & Concierge Access — Guides can connect directly with storefronts, allowing seamless recommendations and upselling.
No Plugins or Workarounds Needed — Unlike other platforms, furbsh is built to work out of the box for this industry.
Pricing: Custom pricing based on your needs. Affordable compared to the cost of modifying general e-commerce solutions.
The Only Con? Right now, furbsh is focused on Sub-Saharan Africa. But here’s the good news: expansion is driven by demand. If you’re interested in bringing it to your region, let’s talk.
2. Shopify — The Giant with Endless Customization (If You Have Time & Budget)
Shopify is one of the biggest e-commerce platforms in the world, and while it’s not built for hospitality, it can be molded into a hospitality storefront → if you’re willing to invest in plugins and developers.
Pros:
→ Well-supported with a massive ecosystem of apps.
→ Scalable, with options for small businesses and enterprise clients.
→ Good for traditional product-based e-commerce.
Cons:
→ Requires multiple plugins to function like a hospitality storefront.
→ Monthly costs can add up quickly (subscriptions + plugins + customization).
→ No built-in tour group or experience-based selling.
3. Zoho Marketplace — A Business Suite That Includes E-Commerce
Zoho is known for its broad suite of business tools, and its marketplace solution allows businesses to build e-commerce storefronts. However, it’s more of a generalised tool than a hospitality-focused one.
Pros:
→ Part of a larger business management ecosystem.
→ Affordable compared to Shopify.→ Good for businesses already using Zoho’s other tools.
Cons:
→ Not specifically designed for hospitality or touring.
→ Lacks built-in features for unique group storefronts.
→ Requires some technical setup to make it work for this industry.
4. WooCommerce (WordPress) — The DIY Option with Flexibility
WooCommerce is a WordPress plugin that turns any website into an e-commerce store. It’s highly customisable, but it requires technical know-how and ongoing maintenance.
Pros:
→ Fully customizable if you have development resources.
→ No monthly subscription — only hosting and plugin costs.
→ Large community and support network.
Cons:
→ Requires multiple plugins for hospitality-focused features.
→ Maintenance and security are your responsibility.
→ Can be overwhelming for non-technical users.
🔗 See WooCommerce in action
5. BigCommerce — A Scalable Alternative for Larger Businesses
BigCommerce is similar to Shopify but is aimed more at large-scale businesses that need flexibility without extensive plugin reliance. If you’re running a large hospitality brand with multiple revenue streams, it might work → though it’s still not hospitality-specific.
Pros:
→ More built-in features compared to Shopify.
→ Good for businesses that need scalability.
→ No transaction fees on top of payment processing.
Cons:
→ Higher base pricing.
→ Still requires customization for hospitality use cases.
→ Limited community support compared to Shopify.
🔗 Visit BigCommerce
Comparison table → ⚖️
Which Storefront App is Best for You?
If you’re in hospitality or inbound tourism and want a solution that works without hacking together plugins and workarounds, furbsh is the clear winner. It’s designed for businesses just like yours, with everything from custom storefronts for tour groups to seamless fulfillment and upselling. However, if you’re looking for a general e-commerce tool and are willing to customize, Shopify and WooCommerce are solid options, while Zoho and BigCommerce cater to specific business needs.
Want to see 👀what a tailored hospitality storefront can do for your business?
🚀 Book a Demo with furbsh Today!
Let us show you how furbsh can transform your business. Schedule a demo and see firsthand why hospitality and touring businesses are switching to furbsh.
Book a Demo Now → 📅
The original article can be found here — https://www.furbsh.com/blogs/the-5-best-hospitality-storefront---marketplace-apps-for-2025
